Guides creative agency

Funk coffee

Odesa, Ukraine

Development concept. Design. Creating identities and illustrations. Development of UTO taking into account the analysis of the market of competitors.

Funk is audacity, pressure and rhythm that infects the desire to move, it is pure emotion, multiplied by sincerity and temperament.
Funk originates in the African American musical tradition, and carries its proud flag to this day in the tune of pop, jazz and even rock artists.

Funk coffee is a music drive reflected in a cup of coffee.

With Funk Coffee you can feel yourself at any time and place! Enjoy life with James Brown, singing I feel good, thinking about the future with Lyn Collins and mourning under Walk On By with Isaac Hayes. Here are open both great and unrecognized, cheerful and sad, happy but real.

The Funk coffee cup is filled with the energy of a special culture, but the main thing is a special rhythmic pattern of compositions, powerful, confusing and heterogeneous. This is the so-called drive – a rhythm that inevitably makes the listener want to move to the music. It is thanks to him that I really want to enjoy life under Funk coffee. Dolce vita and I feel good in one drink at once.

Funk coffee encourages you to be proud of your identity and individuality, paying tribute to passion and pleasure!

RESULT

Funk coffee is a coffee company that roasts classic Italian espresso mixes in Ukraine. The company provides B2B services for the HoReCa market, as well as B2C in the segment of concept coffee shops and combines many years of Italian experience in the coffee industry and the specifics of Ukrainian coffee consumption.

Guides:

Creative director: Demi Fomchenkoff
Design: Stas Kusto
Copywriter: Oleg Dikal
Web design: Nikita Grinchuk
2021

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