Ferro
espresso bar
Kryvyi Rih, Ukraine
Conceptualization, branding and communication development for an espresso bar
Ferro [iron] is one of the most common elements in the solar system, particularly on Earth. This metal has been known to mankind since antiquity, that is why it is called the metal of power of civilizations, it is used in medicine, science and construction.
Strength is the privilege of the brave! Since the times of Cossack settlements, this place has been associated with strength, which is literally absorbed into the genocode of the people living here, combining all the power of iron mined here and the unique spirit of the people.
We brew strong coffee for strong people.
RESULT
Ferro espresso bar is a casual coffee house/city cafe located in the center of Krivoy Rog. The facility is a multi-format concept that combines a modern coffee house, restaurant, pizzeria, pastry shop and pop-up bar.
The peculiarity of the coffee house is friendly-service, based on high-quality service and uniqueness of the product.
Here every guest is treated as a best friend, and it is not customary to say no to friends. Guests here are completely different, but here they are maximally open and happy. Here they spend their meetings, dates and just favorite moments, enjoying the noise of the coffee machine and the aromas of freshly roasted beans. In the evening, the cozy coffee house becomes a quiet bar, where music changes, the sound of shakers can be heard, and the air is saturated with the aromas of snacks, because strong people know the taste of life.
Ferro espresso bar is about a special place and special people: honest, brave and open to live!
Guides:
Creative director: Demi Fomchenkoff
Designer: Stas Kusto
Copywriter: Olga Turchak
Web design: Jack Nosov
Interior:WOW project
2023