Guides is a driving idea for all members of our team. We gathered at the creative agency not for the sake of creativity, but to Share our own experience, because it allows us to achieve the corresponding result faster.
Therefore, like guides, we are experts in building brands in the HoReCa segment, paving the shortest paths to solve problems and telling only what will benefit it.

Who we can be useful to:
- Existing businesses, in order to rebrand, restyle, change the concept of the business or prepare for scaling.
- Start-ups in HoReCa and Retail who are about to open their own business and want a full branding product before launching.
- Existing businesses that don't have their own creative department, for in-line needs: developing packaging, menus, posters, video posters, and promos
- SMM specialists, to implement content of any kind of complexity

Our skills:

COMMUNICATION STRATEGY

Key Message

A key message of several sentences that the chosen consumer must hear, understand and remember. They combine all channels of communication into a comprehensive promotion strategy and clarify its meaning.

Key Visual

A key advertising image used to communicate with the consumer. Visual stylistics and graphic elements that apply to all media as part of the task. From the business card of a top manager to a billboard in the city center – your brand should broadcast its unique visual style.

Tone of voice

The voice of the brand, its mood and emotion that the consumer receives. Copywriters, HR, internal communications must not only understand the language of the brand, but also be able to communicate in it. The consumer loves brands with character and soul.

BRAND MODEL

Analysis of the competitive environment

An important part of starting any business. Each enterprise operates in conditions of market competition. And to form a concept and strategy it is necessary to take into account the specifics of the product or service, to understand the external factors that directly or indirectly affect the development of the company, as well as key players that determine the competitive market.

Concept profile

Description of the idea of the concept, its criteria of uniqueness (restaurant theme, its type, name and slogan, service style, menu and design). Usually up to three variants of concepts are presented.

Naming

The process of developing a brand name for a company, product or service, the most important part of the company’s marketing strategy, an integral part of brand positioning.

DESIGN

Branding

Development of a unique brand style that distinguishes it from competitors and creates recognition among the target audience, in order to form long-term benefits for it.

Brand identity

Development of unique style elements that identify belonging to everything on which these elements are placed (goods, means of communication, communication messages) to a particular brand and distinguish it from competitors.

Support

Support of brand activities, adhering to the corporate style, ideology and design of elements, according to the brand book. Closing all design tasks (posters, covers, printing layouts, packaging, digital advertising) of your brand in project activities or batch service.

VIDEO PRODUCTION

Promotional videos

Shooting promo videos from a small institution to a large company in any format, for any media.

Image videos

Content for social networks, corporate movies and stories

Special projects

Video reports from events, video presentations, video lessons, corporate schools.

Motion video

Animated posters, video invitations, animated logos

Ardirection

Team selection, script development, style, casting

PHOTO PRODUCTION

Composite photo

Implementation of an artistic idea for advertising use

Food photo

Content for social networks, advertising campaigns, books

Interior photos

Restaurants, hotels, sports complexes

3D tours

Integration of 3D photos on Google maps and sites

ADVERTISING CAMPAIGNS

Creative

We create ideas that combine online and offline channels of the brand, because to solve marketing problems, brands need to break through to the eyes and ears of the consumer, remain in the memory and influence human behavior.

Today, authenticity, brightness and novelty are effective, generating the interest and attention of the audience, which are always monetized.

TRADEMARK REGISTRATION

A trademark is a way to protect the unique name of your brand, product category or product. All the developments related to the development of the brand, its reputation and recognition are concentrated in its name. If you do business without a registered trademark, it can be used by your competitors knowingly or unknowingly, but for personal purposes.

You can use an unregistered name and logo instead of a trademark, but it has no legal weight. Eventually, you may have problems if you want to place your sign or advertisement on external media.

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