Guides is an independent agency crafting brands that connect through clarity, style, and meaning.
Guides is an independent agency crafting brands that connect through clarity, style, and meaning.
Creative Agency
Creative Agency
Madrid | Odesa | Worldwide
Madrid | Odesa | Worldwide
GOOD BRANDS TELL STORIES.
GOOD BRANDS TELL STORIES.
GOOD BRANDS
GREAT ONES MAKE YOU
GREAT ONES MAKE YOU
TELL STORIES.
LIVE THEM
LIVE THEM
GREAT ONES MAKE
YOU LIVE THEM
YOU LIVE THEM
CONCEPT & STRATEGY
From brand positioning and naming to launch planning — we craft concepts with structure and emotional depth.
CONCEPT & STRATEGY
From brand positioning and naming to launch planning — we craft concepts with structure and emotional depth.
CONCEPT & STRATEGY
From brand positioning and naming to launch planning — we craft concepts with structure and emotional depth.
Visual Identity
We build recognizable visual systems — from logos to merch — that amplify the brand’s character and consistency.
Visual Identity
We build recognizable visual systems — from logos to merch — that amplify the brand’s character and consistency.
Visual Identity
We build recognizable visual systems — from logos to merch — that amplify the brand’s character and consistency.
PACKAGING DESIGN & COMMUNICATION
We create packaging and brand messaging that speak the same language — clear, emotional and on point.
PACKAGING DESIGN & COMMUNICA-TION
We create packaging and brand messaging that speak the same language — clear, emotional and on point.
PACKAGING DESIGN & COMMUNICATION
We create packaging and brand messaging that speak the same language — clear, emotional and on point.
Our Projects
Over 15 years of
Over 15 years of
Over 15 years of
building brands for
building brands for
building brands
HoReCa and Retail
LIVE THEM
for HoReCa
and Retail
and Retail
Our process
From the first idea
From the first idea
From the first
to a concept that works
to a concept that works
idea to a
concept
that works
that works
Research
We analyze the context. Competitor research, reference analysis, and review of existing ideas — everything to build a strong foundation.
Positioning
We clarify your uniqueness. We define what makes your brand different, identify the core product and its target audience.
Concept
We develop the core idea. We build a creative concept, primary design, and brand model — the basis for identity, communication, and content.
Design
We turn the idea into a visual system. Bringing the concept to life through brand identity, visuals, and design tools.
Produce
We make it real. Photo & video production, brand content, visuals, and advertising materials that support your brand in action.
Support
We support your brand beyond launch. Assistance with TM registration, brand communication, and ongoing campaign support.
Research
We analyze the context. Competitor research, reference analysis, and review of existing ideas — everything to build a strong foundation.
Positioning
We clarify your uniqueness. We define what makes your brand different, identify the core product and its target audience.
Concept
We develop the core idea. We build a creative concept, primary design, and brand model — the basis for identity, communication, and content.
Design
We turn the idea into a visual system. Bringing the concept to life through brand identity, visuals, and design tools.
Produce
We make it real. Photo & video production, brand content, visuals, and advertising materials that support your brand in action.
Support
We support your brand beyond launch. Assistance with TM registration, brand communication, and ongoing campaign support.
Research
We analyze the context. Competitor research, reference analysis, and review of existing ideas — everything to build a strong foundation.
Positioning
We clarify your uniqueness. We define what makes your brand different, identify the core product and its target audience.
Concept
We develop the core idea. We build a creative concept, primary design, and brand model — the basis for identity, communication, and content.
Design
We turn the idea into a visual system. Bringing the concept to life through brand identity, visuals, and design tools.
Produce
We make it real. Photo & video production, brand content, visuals, and advertising materials that support your brand in action.
Support
We support your brand beyond launch. Assistance with TM registration, brand communication, and ongoing campaign support.
